Marketing for Enrollment
The days have passed when a school just opened its
doors and the neighborhood kids came. Today, a
comprehensive strategy for recruitment and retention
of quality students is critical for any
successful school. A strategic marketing and
enrollment management plan for your Catholic school
is so much more than listing registration dates in
the parish bulletin or placing an ad in the local
A solid marketing analysis looks at more than the
school’s brochure and a menu of advertising options.
It clarifies the distinct offering of the school,
such as the strength of the programs and the success
of the students – the Product.
tuition as it relates to the fiscal health of
the school and to the alternatives that families
have – the Price.
It defines the
differentiating factors of the school relative to
its competitors – the Position.
optimizes ways to communicate the unique benefits of
the school to its target families – the
SDG Advisors works with Catholic K-12 schools to
build a strategic marketing plan with
specific strategies and action items for stabilizing
and even increasing enrollment. We’ll look at all of
the actors affecting you internally and externally.
We’ll work with groups of different constituencies
to identify the perceptions about your school and
any misperceptions that are out there. And then
we’ll work with you to capitalize on those
perceptions and correct those misperceptions. Our
analysis examines every aspect of who you are and
how you communicate that and our action items will
Dust off that waiting list that you haven’t had to
use in years, and